SOCIAL MEDIA MARKETING

Employers are looking for people with digital marketing skills to improve their company’s web presence and visibility. This is one of the tech skills in demand for obvious reasons: more site visits mean more conversions, customers, and revenue. If you’re data-minded, SEO/SEM may be a great fit, since the role involves constant testing, measuring, and experimenting to see what works and make changes based on observations/metrics/KPIs.

Digital marketing is another skill that can benefit you if you decide to start your own business in the future. You can leverage SEO skills to market yourself, find freelancing clients, start a tech/personal blog, and build a brand.