Employers are looking for people with digital marketing skills to improve their company’s web presence and visibility. This is one of the tech skills in demand for obvious reasons: more site visits mean more conversions, customers, and revenue. If you’re data-minded, SEO/SEM may be a great fit, since the role involves constant testing, measuring, and experimenting to see what works and make changes based on observations/metrics/KPIs.
Digital marketing is another skill that can benefit you if you decide to start your own business in the future. You can leverage SEO skills to market yourself, find freelancing clients, start a tech/personal blog, and build a brand.
MASTERING DIGITAL MARKETING
What is Digital Marketing.
Why Should be study Digital Marketing
What is the difference between Traditional and Digital Marketing.
How Digital Marketing is beneficial over Traditional Marketing
How can we grow Personally, professionally and Financially by doing Digital marketing.
What are the Platforms for Digital Marketing.
What strategy we should implement to become successful Digital Marketing professional.
Practical approach to get Real time Experiences in Digital Marketing.
Case Study of Digital Marketing Campaign
Process of Digital Marketing and Ad Operation (Adops)
Module i :- Introduction Social Media Marketing.
Foundation of Social Media
What is Social Media.
Use of Social Media
Need Social Media Marketing.
Time Spend on Social Media
Module ii : - Business for Social Media
Set up Business Page on Social Media
Growth of Business through Social Media
Campaign Management on Social Media
Module iii :- Creative Strategy on Social Media
What type of Creative required for Social Media
Page Structure of Social Channel.
Module iv:- Online Reputation Management
Customer Relation Through Social Media
Business to Customer
Module V:- Content Marketing for SMM
CTA , Info graphic, Information contents for Social Media
Module vi:- ROI for Social Media
Small Scale Business Idea
Revenue Generation Marketing.
Module vii:- - Trending Social Media Marketing<
Comparison of Different Channels on Social media marketing
Module viii:- Analytics and Reporting on Social Media Marketing
Hash Tags analysis
Audience Targeting KPI
Module ix:- Social Medial Groups
Understanding of the Groups
Sharing Tips and Idea
Module x :- Key features of SM Marketing
Sustain Growth for Marketing
Posting Calendar Managements
SEO Course content-
What is SEO
Important of SEO Tools
Website Niche - Hosting- Domain
Off- Page SEO
Google +Bing Webmaster Tools
Working as SEO - Website analysis
1: Introduction to Email Marketing
2: Email as Conversation
3: Creating the Email List
4: Landing Pages
5: The Mailing List
6: Spam and Blacklists
7: Working with Email Service Providers (ESPs)
8: Creating Campaign for Email Marketing
9: Marketing Automation
10: Business for Email Marketing
Strategizing PPC, CPM, Sponsorship campaigns
Ad writing Techniques for Search
Bid Management Plan
Keyword Rate Optimization
Effective Landing Pages
Reporting & Analysis
QA and testing