DIGITAL MARKETING

COURSE OUTLINE

EMAIL MARKETING TRAINING



Introduction to Email Marketing
Email as Conversation
Creating the Email List
Landing Pages
The Mailing List
Spam and Blacklists
Working with Email Service Providers (ESPs)
Creating Campaign for Email Marketing
Marketing Automation
Business for Email Marketing
Effective Landing Pages
Performance Tracking
User Psychology
Reporting and Analysis
QA and testing
SEM Management